November 15, 2012 Leave a comment
In October, the healthcare news headlines lit up with concerns about patient engagement measures. Like this story from FierceHealthIT, “CMS official: We might revisit Meaningful Use patient engagement rules, “ which indicated that the Centers for Medicare & Medicaid Services will reconsider its requirements for patient engagement in Meaningful Use Stage 2 if complying proves too onerous for care providers.
Many providers feel that requiring five percent of patients to view, download or transmit healthcare information to a third-party was an aggressive target and outside a physician’s control. Patient access and patient action are decidedly different.
Ironically, as this debate reignited, our MyVue* Patient Portal trade trial with Houston Medical Imaging had three months of engagement data coming in. This timely trade trial, which allowed patients to access and share their imaging results online, gave us our own barometer on how achievable the Stage 2 patient engagement measures are.
In Houston Medical Imaging’s three locations, thirty percent of the patients they saw in that three month period signed up for this service. The facility also serves out of state patients and received phone calls from people requesting prints of their images from previous exams mailed to them. They’ve been able to share their imaging studies through the patient portal. All told, Houston Medical Imaging’s staff registered 2,662 patients. But even more important—particularly if you compare it to the 5 percent measure that has many providers concerned—more than 50 percent of patients actually log-on, view, download or share.
From the preliminary data from this trade trial, the current CMS measures are certainly achievable with the right technology to facilitate engagement. The technology must intuitive for patients. It must be accessible from a variety of Web-browser enabled devices. It has to provide value.
Here’s a quick and fun overview of how you can engage your patients with MyVue:
I’ll be at RSNA discussing the challenges and opportunities of patient engagement with other physicians and imaging directors. I hope to see you there in booth #2636 or stop by my session in RSNA’s Mobile Connect Area: “Easy, Secure Image Access and Sharing” on Monday, November 26 at 12:10 p.m.
Editor’s note: Book a MyVue demo appointment at RSNA 2012 online or stop by booth #2636 to speak with our application specialists about patient engagement strategies.
*Available February 2013